Frank Limbrock
Research Assistant Professor of Strategy
Frank Limbrock joined Kellogg in 2010. He is an applied microeconomist whose research focuses on health economics and industrial organization. His recent projects have examined the role of non-pecuniary incentives in prescription drug choice and substitution between branded and generic drugs.
Limbrock holds a PhD in Economics from Yale University, an MSc from the London School of Economics and a Diploma from the University of Cologne.
- Health Economics; Industrial Organization; Applied Econometrics
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Ph.D., 2010, Economics, Yale University
M.Phil, 2006, Economics, Yale University
M.A., 2003, Economics, Yale University
MSc, 2002, Economics, London School of Economics
Diplom, 2003, Economics, University of Cologne
Analytics for Strategy (STRT-469-0)
This course is an advanced analytics elective that uses data to inform strategic decisions. Should a fast food chain enter the highly profitable breakfast market segment? Not if the incumbents will respond by competing aggressively. Can a bank raise profits by attracting more customers through generous loan terms? Not if it inadvertently attracts risky customers. Data-driven analyses of such issues require going beyond statistically significant relationships (profitability in current market conditions, overall demand for generous loans) to assess underlying cause and effect. The course tackles a broad range of topics in competitive strategy, such as product portfolios (is it profitable to enter a rival's niche?), personnel (do workplace perks reduce absenteeism?), and cost reduction (is it profitable to adopt a new technology?). Students will learn through hands-on experience with performing advanced regression analyses and interpreting their results.Students who have not taken the pre-requisite, DECS 431 Business Analytics II, but have knowledge in regression and coding, can reach out to the instructor for a pre-requisite waiver
