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Marketing

Mechthild Esser Nemmers Professor of Marketing

Faculty Director, Golub Capital Social Impact Lab

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007.

Dr. Lee is a consumer psychologist. Her expertise is in consumer learning, goals and emotions. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She is a Fellow of the American Psychological Society and a Fellow of the Society of Experimental Social Psychology. Dr. Lee is a Past President of the Association for Consumer Research and a former Board Member of the American Marketing Association. She currently serves on the board of the Sheth Foundation and the Grant Park Music Festival.

At the Kellogg School, Dr. Lee teaches the Behavioral Marketing Science course in the MBA program, and a doctoral seminar on consumer psychology. She has served as the faculty advisor of the Global Initiatives in Management class for China, Japan and South Africa.

Dr. Lee is a native of Hong Kong where she worked as a fundraising consultant for nonprofit organizations before entering academia. She received a BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Marketing from the University of Toronto.

About Angela
Research interests
  • Conscious and nonconscious influences of memory on judgment and choice Goal
  • motivation and self regulation Cross-cultural psychology Affect
  • emotion and metacognitionSelf identity
Teaching interests
  • Customer insights
  • consumer behavior
  • marketing research
  • Ph.D., 1995, Marketing, University of Toronto
    M.Phil., 1990, Economics, University of Hong Kong
    B.B.A., 1981, Marketing & Travel Industry Management, University of Hawaii
  • Mechthild Esser Nemmers Professor, Marketing, Kellogg School of Management, Northwestern University, 2007-present
    PepsiCo Professor of International Marketing, Kellogg School of Management, Northwestern University, 2006-2007
    Professor, Marketing, Kellogg School of Managament, Northwestern University, 2006-present
    Visiting Professor of Marketing, Hong Kong University of Science and Technology, 2008
    Associate Professor, Marketing, Kellogg School of Management, Northwestern University, 2001-2006
    Visiting Associate Professor of Marketing, Cornell University, 2000-2001
    Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 1995-2001
  • APS Fellow, American Psychological Society
    University of Hawaii Hall of Honor, University of Hawaii at Manoa
    Mechthild Esser Nemmers Professorship, 2007
    PepsiCo Research Chair in International Marketing, 2006
    Stanley Reiter Best Paper Award, Kellogg School of Management, 2006
    Otto Klineberg Award, Society for the Psychological Study of Social Issues, 2000
    Winner of the Otto Klineberg Award, 2000
    Kraft Research Chair, 1997
    McManus Research Chair, 1996, 1998
    AMA Doctoral Consortium Fellow, 1994
  • Editor, Review of Marketing Research, 2021-2023

Special Topics in Consumer Research (MKTG-540-0)

This course introduces students to new topics and approaches in consumer behavior research. As such, the topics will change from year to year, and students will be challenged to further develop the theoretical model proposed in the papers. Besides being relevant to marketing students, this course is likely of interest to graduate students in psychology, communication studies and education.