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Entrepreneurship Program

Adjunct Lecturer in Entrepreneurship

Portrait of Troy Henikoff, Faculty at the Kellogg School of Management
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Troy Henikoff is managing director of MATH Venture Partners. Additionally, Troy is also an active mentor with Techstars. Troy was a co-founder of Excelerate Labs, which became Techstars Chicago in 2013. He also helps manage the FireStarter Fund, teaches entrepreneurship at Northwestern University's Kellogg School of Management and is on the board of the Chicagoland Entrepreneurial Center. Prior to Techstars Chicago, Troy was the CEO of OneWed.com, President of Amacai and co-founder and CEO of SurePayroll.com. Troy built the technology for Jellyvision (creators of “You Don’t Know Jack!”), was the President of Systemetrics, and his first company was Specialized Systems and Software. Troy has an undergraduate degree in Engineering from Brown University and a Master's Degree in Project Management from Northwestern.

  • Masters of Project Management, 2008, McCormick School of Engineering, Northwestern University
    Bachelors of Science, 1986, Mechanical Engineering/Design, Brown University
  • Adjunct Professor of Entrepreneurship, Entrepreneurship, Kellogg School of Management, Northwestern University, 2012-present
    Faculty Coach - New Venture Challenge, Booth School of Business, University of Chicago, 2011-present
    Adjunt Professor of Entrepreneurship, Business Institutions, Weinberg College of Arts and Sciences, Northwestern University, 2004-2011
    Visiting Professor, Croma Business Academy, Crioma Business Academy, 2004-2005
    Guest Lecturer, Entrepreneurship, Kellogg School of Management, Northwestern University, 1993-2009
  • Co-Founder and CEO, Excelerate, LLC, 2010-present
    Administrative Member, FireStarter Fund, 2012-present
    CEO, OneWed.com, 2007-2010
    President, Amacai Information Corporation, 2005-2007
    Founder, AuctionScience, 2003-2004
    Co-Founder and President, SurePayroll, 1999-2002
    Director of Technology, Jellyvision, Inc., 1998-1999
    President, Systemetrics, a division of Medline Industries, 1992-1997
    Founder and President, Specialized Systems and Software, Inc., 1986-1992

New Venture Launch (ENTR-466-0)

**This course was formerly known as KIEI-466**

This experiential course is targeted to students who have business concepts that have been tested to determine that there is a compelling product-market fit. New Venture Launch will focus on fine-tuning the business model, building out financial projections and preparing investor pitches. A significant portion of the workload for this course will occur outside of the classroom. Students must be prepared to test and validate their business model hypotheses by engaging with potential customers and industry experts. Within the classroom, students will be encouraged to share learning experiences and help other student teams. The course work will be supplemented by guest speakers who are experts in functional areas related to the business model canvas. In addition, students will have access to a pool of alumni and local mentors who can assist in the development of their businesses.
Student teams can be composed of students from other parts of the university, but at least one member of the team must be enrolled at Kellogg.
Acceptance into the course is by application only. The application is available here.

If you are not currently registered for New Venture Development, ENTR 464-0 and you are interested in this class, please contact entrepreneurship@kellogg.northwestern.edu