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Having a clear, consistent voice and visual branding is essential in amplifying the strength and excellence that is Kellogg. To achieve this, we’ve compiled a range of resources meant to preserve the elements that make the tone, look and feel of Kellogg instantly recognizable. A Kellogg leader stands apart with their visionary, global-minded and innovative mindset. Ensuring that these tenets are represented in a refined and accurate way is key in upholding Kellogg’s unique blend of creative, collaborative, analytical and social intelligence.

For ease of use, Kellogg provides a variety of pre-designed, discernable and ready-to-use assets for download. As you implement and customize any of these materials, please make every effort to adhere to the brand guidelines.
Kellogg imagery should portray a positive and authentic feel of our community, reflecting the identity of our distinguished faculty, diverse student body and dynamic alumni network. Start here to schedule event photo coverage or request an existing photograph.
Start here when seeking the expertise and resources of our integrated marketing and communications department. Filling out this form will help clarify the details of a project, such as the timeframe, target audience, and resources needed to successfully complete each request.
The way we talk, represent, identify and demonstrate who Kellogg is generates standards that hold our organization together. This in turn creates the Kellogg brand, which supports the work of many individuals, including deans, department heads and senior leaders. This all-inclusive document is a compilation of those standards and includes requirements meant to uphold brand consistency. Reviewing these guidelines will make your role and work easier when communicating the many characteristics that define Kellogg.