Resources for alumni club and affinity network leaders

Events Form (to be completed ahead of all upcoming club events)

Step-by-Step Process: Events Form and Support Requests

Short Video Tutorial on Requesting Cvent and Other Event Support

Recommendations

As alumni around the world begin returning to in-person gatherings, it’s important to consider the benefits and challenges of both in-person and virtual events. Here are some questions and resources to get you started:

• Can your event goals be met in a virtual setting vs. in-person setting?
• Is there another event hosted by Kellogg or another alumni club that meets your goals?
• Are your speakers and participants comfortable in a virtual setting vs. in-person setting?
• Article from the National Press Club: Live, Virtual, or Hybrid Events – Which Approach is Best?
• Virtual Events Best Practices Guide for Club Leaders: Updated June 2021

Kellogg virtual programming

Kellogg will continue to host its virtual This is Kellogg and Conversations with Distinguished Alumni series for the alumni community. We will share scheduled events in advance with club leaders. Consider inviting your club to watch one of these sessions live or recorded on YouTube and then come together to debrief and discuss as a group.

Focus on alumni networking

Our feedback from alumni is that as in-person events return, they are seeking opportunities to network with other alumni as a priority. We encourage club leaders to use this opportunity to bring alumni back together for socializing, networking, and affinity-building. In the coming year, we anticipate that the Kellogg alumni community will be excited to re-engage with one another and may be less interested in a more formal lecture-style in-person event.

We know virtual events will still be useful and we are committed to supporting clubs that would like to host virtual events in future with Zoom and VCM support.

Email

Club leaders have access to the University's Encompass email management system (previously known as iModules) to send out emails to local alumni in their area and those who are subscribed to their distribution list. Using this system ensures consistent and professional branding and helps maintain data integrity. If you have any questions, please feel free to reach out to alumni-clubs@kellogg.northwestern.edu and we’d be happy to help you use the email system effectively.

Instructions:

• In order to gain access to the email management system, club leaders must complete a training and sign the corresponding Volunteer Code of Conduct and Volunteer Confidentiality Agreement forms

• To request either live webinar or self-paced training, please complete the training request form at alumni.northwestern.edu/training

• After training is requested, someone in Northwestern Alumni Relations will be in touch with you and will grant access once the required training and forms are completed

Short Video Tutorial on Gaining Access to Encompass

Once you have access to Encompass, please sign in to your club's email management module via Our Northwestern.

LinkedIn

Many clubs also find it valuable to have a social media presence - most notably through LinkedIn. LinkedIn provides an easy method to search for Kellogg alumni by location or industry, and LinkedIn Groups make it convenient to promote your upcoming events and invite Kellogg alumni to connect with your club.

If you're interested in creating a LinkedIn Group or have any questions, please feel free to reach out to alumni-clubs@kellogg.northwestern.edu.

• Logos
• Social media downloads and templates
• PowerPoint template
• Email signature template
• Kellogg branding tools

When you click on the relevant “Logos” link, you will be directed to a SharePoint folder to download logos “For Print” or “For Digital.” (In most cases, you will need digital logos.) Under the “For Digital” folder, you will have the option to download a white logo, a black and purple logo, or a logo specifically sized for the “Event Banners” file (another resource listed under the brand assets). The logos can be used in a variety of the other resources. Simply click on the one that you want, find your club or affinity network and click on the link to download.