Programs and Courses
MBA:
Product Management for Technology Companies:
This course equips students with the frameworks, tools, and applications to become effective product managers. The course focuses equally on product management in technology startup firms and product management in large technology firms. Students gain hands-on experience via exercises and targeted cases developed specifically for this course. This course has been revamped to incorporate the dramatic advancements in Generative AI into the learning experience. It includes a series of live mini cases that expose students to real-time scenarios in class. The course prepares students to become effective product managers and product marketers in a startup firm or in a larger technology company by developing a comprehensive understanding of the role of Product Management in a technology company and the responsibilities of Product Managers in various contexts. This course provides a firm grasp of the strategic frameworks and tactical tools (deliverables) that form the foundational skills for product management and the ability to apply these product management skills in real-life business situations.
Technology Marketing:
This course provides students with an end-to-end overview of the strategic marketing decisions and processes for technology-intensive companies. It seeks to equip students with conceptual frameworks and analytical tools for making strategic marketing decisions in technology markets. It helps students understand the landscape of technology markets through cases, best practices, and examples. The course takes a general management perspective and emphasizes decision-making, quantitative analysis and learning by doing. Students are also introduced to a simulation game as a tool for active learning.
Intellectual Property for Entrepreneurs
This course will teach what entrepreneurs need to know to secure and leverage the knowledge based assets of their business as intellectual property. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information etc. Through group case study, in class discussion and lecture we explore the decisions to pursue registering intangibles (if needed) as patents, copyrights, trade marks, or securing same as trade secrets or other forms of intellectual property. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed. Case studies examine contemporary challenges in consumer durables, AI & food, finance, health care and other start up contexts.
Intellectual Capital Management
This course addresses the strategic question "How do innovators own and leverage what they build?" The topic is important for professionals who seek to build a difference that makes a difference in the marketplace. The course follows a "lifecycle" approach to the management of ideas and intellectual capital covering the creation and codification of the asset in the form of property (IP), valuation, and leveraging of same into markets for growth. Case studies examine health care, education, software/artificial intelligence, media, food/agriculture, entertainment, finance, consumer durables and other contexts. The "open innovation" option is considered in each context.
Executive MBA:
Leading Product Organizations
This course prepares senior executives for product leadership roles. Students will learn how to craft product-led strategies that align with the mission and core values of their organization. Students will understand how to use analytics to improve product portfolio performance and drive growth strategies while fostering a customer-centric culture in their organization. They will also learn how to manage relationships and communicate effectively as product leaders. The course has been designed to enhance leadership, analytical, and customer empathy skills as students prepare to lead product organizations.
This course is designed to be a blended learning experience, featuring a set of five asynchronous modules consisting of video content and exercises, complemented with four live virtual sessions. The asynchronous modules focus on frameworks and technical concepts that are best learned in a self-paced, on-demand format while the live sessions focus on application, interaction, and action learning.
Executive Education:
Leading and Sustaining a Culture of Innovation
Generative AI: Executive Strategies to Unlock Enterprise Value