Center for Global Marketing Practice
The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned.
GMP promotes knowledge sharing and communication by linking academic research to practitioners, corporations, foundations, and other institutions to advance marketing knowledge and stimulate global marketing thought leadership.
The Center is governed by Kellogg’s belief that students and practitioners learn best when given opportunities to apply rigorous research-based theory to real-world marketing issues of pressing importance to today’s businesses.
Global marketing practices are emphasized, reflecting the diverse international composition of Kellogg’s faculty, students, alumni, and academic ties, our widespread relationships with alumni and businesses around the world, as well as our continuing goal of shaping the creation and worldwide dissemination of marketing data, analysis, and insights.
Faculty leadership
About the center
The GMP enables broad academic publication of research, analysis, and theoretical exploration undertaken by the School’s faculty scholars. This visibility importantly contributes to Kellogg’s mission as a leading research, teaching, and collaborative institution at the graduate business level.
The Center also supports Kellogg's knowledge-dissemination goals.
- Through MBA curriculum and student learning enrichment programs
- Through faculty visibility and networking support, and
- By enhancing knowledge-sharing with corporate practitioners.
Frequently asked questions
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The Student Learning Enrichment Initiative
The GMP offers a single point of contact for thought leadership and administrative guidance to student marketing conferences and other specialized marketing-related events.
The Center also responds to a growing interest by students (as well as corporate practitioners) in creating clinical experiential learning opportunities alongside companies in the field. The GMP facilitates the identification, screening, matching, and coordination of students with exceptional interests and developing skill sets to the most relevant outside corporate sponsors.
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The Practitioner Knowledge Application Initiative
The GMP obtains corporate sponsorship, separate from general academic research grants, for a range of practitioner-focused learning and knowledge dissemination activity. This includes data set sharing, executive roundtables, research summits, and best-in-class practitioner colloquiums.
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The Faculty Knowledge Network Initiative
The GMP creates and sustains programs aimed at providing Kellogg’s Marketing faculty with both academic visibility and networking opportunities, through exclusive academic conferences and inter-university academic seminars. A major goal of the Center is to identify and disseminate significant research, both in its formative stages to other professionals and in condensed form to business and wider audiences around the world.
Faculty Research Pipeline Support
The GMP creates the visibility and magnetism to attract significant funding support from outside benefactors. Additionally, the Center’s leadership team also actively seeks out and obtains significant corporate grants to help expand research activities in marketing at Kellogg and partnering institutions. These unique Kellogg-grant sponsor partnerships allow GMP faculty and participating PhD students to intensify their work of developing, testing, and publishing new academic knowledge in the field of marketing.
Research Data and Field Trial Support
The GMP is putting in place programs and resources that will make it the leading go-to destination for data and information exchange among academic marketing scholars and forward-looking global practitioners. Companies that Affiliate with the GMP provide relevant Affiliate researchers with access to proprietary data sets, open up venues for enhanced clinical field experiments, share valuable industry experience and expertise, and dialogue with others in the Network on priority marketing challenges.