Podcast: How much is your customer's time worth?
If you are in the fast-food industry, a surprising amount, Professor Gad Allon finds
10/8/2012 - Customers hate waiting. Perhaps nowhere is that clearer than in fast food, an industry that has reduced waiting for a meal to mere minutes.
With expectations so high, Kellogg Professor Gad Allon
and two colleagues wondered how delays in service would affect how much customers are willing to pay. Their analysis identifies the extraordinary value that fast-food customers assign to their time. Read the Kellogg Insight article
the audio interview to find out how much each extra second of waiting time is worth.
Download Audio interview