SOCIAL MEDIA

How to reach out in social media

You can find the Kellogg School in the many social media forums listed below.  Do you have an upcoming event, new research or a discussion to share?

E-mail Autumn McReynolds if we can promote it using social media.

Where to find Kellogg in social media

	Kellogg School Page:  facebook.com/KelloggSchool Alumni Page:  facebook.com/KelloggAlumni Executive Education Page:  facebook.com/KelloggExecEd Executive MBA (EMBA) Page:  facebook.com/kelloggemba Doctoral Program Page:  facebook.com/kelloggphd Kellogg Certificate Program for Undergraduates: facebook.com/KelloggCPU Center for Nonprofit: facebook.com/KelloggNonprofit
	Kellogg School:  twitter.com/KelloggSchool Alumni:  twitter.com/KelloggAlumni Kellogg Executive Education: twitter.com/KelloggExecEd MMM Program: twitter.com/MMMProgram Career Management Center: twitter.com/Kellogg_CMC Entrepreneurship Program:  twitter.com/KIEIatNU
	Kellogg School Company Page: linkedin.com/company/kellogg-school-of-management Kellogg School Group:  linkedin.com/groups?mostPopular=&gid=94689 Executive MBA (EMBA) Group:  linkedin.com/groups?mostPopular=&gid=3067 Executive Education Company Page: linkedin.com/company/kellogg-executive-education Executive Education Group:  linkedin.com/groups?mostPopular=&gid=1270487 Center for Nonprofit Management: linkedin.com/groups?gid=2164269&trk=myg_ugrp_ovr
	Kellogg Faculty Blog Roll: kellogg.northwestern.edu/Faculty/Blogroll.aspx MBA Student Blog: kelloggmbastudents.wordpress.com EMBA Student Blog: kelloggembastudents.wordpress.com
	Kellogg School: youtube.com/KelloggSchool
	Kellogg Insight podcasts: http://itunes.com/podcast?id=294932425 Kellogg School on iTunes U: deimos3.apple.com/WebObjects/Core.woa/Browse/northwestern.edu.2022316965

Social Media Guidelines

The Kellogg School encourages faculty, staff and students to engage in social media with the understanding that we are all ambassadors of the school.  These guidelines outline what is expected when you discuss Kellogg-related topics or otherwise identify yourself as a Kellogg constituent.

1. Know our policies. The  NorthwesternIT “Acceptable Use” Policy applies if you are a member of the Northwestern Community and/or user of the University network. Kellogg’s Honor Code applies if you are a student at Kellogg. 
2. Follow copyright and fair use laws. Respect the laws governing copyright and fair use of copyrighted material owned by others.  Typically, these laws allow you to quote only short excerpts of others’ work and you must attribute the work to the creator.  A good social media practice is to link back to others’ work.
3. Truthfully represent fact and self. Blogs, microblogs, Facebook and other social media sites typically allow you to create a profile.  While this need not be lengthy, you should accurately state your affiliation to Kellogg School.  Kellogg discourages anonymous accounts, pseudonyms and other alternative screen names.
4. Disclaim. Be clear that what you say in social media is representative of your views and opinions and not necessarily the views and opinions of the Kellogg School.  A common disclaimer for blogs or personal website would state, "The postings on this site are my own and don't necessarily represent The Kellogg School of Management’s positions, strategies or opinions."  You are ultimately responsible for your posts.
5. Protect private or confidential information. Social media blurs the lines between public and private information and between professional and personal lives.  Once any form content (i.e. text, images, video) is digital, it can circulate and often will do so beyond your intended audience.  Ask for permission if you want to post a photo or conversation that other parties may have considered private.
6. Respect others. Kellogg welcomes, respects and honors diversity of customs, values and points of view.  Be true to yourself online but be cautious and respectful with potentially inflammatory topics like politics and religion.  It goes without saying that ethnic slurs, personal insults and obscenity are discouraged in general and certainly not welcome in Kellogg forums.
7. Correct mistakes. We all make mistakes but, if you make them in social media, try to be transparent and correct them quickly.  If, for example, you take down a blog post and re-post it with a correction, note that you did so.
8. Don’t SPAM. Whether you blog, tweet or just post on Facebook, social media should be a two-way conversation. Repetitive posts that don’t generate response are often construed as SPAM which doesn’t represent you or the Kellogg School well.
9. Just ask. If you’re not sure whether or not it’s appropriate to post something related to Kellogg please ask.  Discuss with your manager, Student Affairs or Kellogg Marketing & Communications – we’re here to help and avoid problems down the road.