Schedule

Registration Opens

Welcome Reception

Dinner

Welcome
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management

Francesca Cornelli, Dean; Donald P. Jacobs Chair of Finance; Kellogg School of Management

Remarks & Closing
Jim Stengel, Senior Fellow and Adjunct Professor with the Kellogg Markets & Customers Initiative, Kellogg School of Management

Registration and Breakfast

Welcome
Gregory Carpenter & Jim Stengel

Value and Luxury: Understanding the U.S. Consumer
Sergio Rebelo, MUFG Bank Distinguished Professor of International Finance; Professor of Finance, Kellogg School of Management

Networking Break

Today's CMO: How to Orchestrate a Seat at the Table
Lara Balazs, Chief Marketing Officer, Intuit

Marketing’s Moment is NOW: The CMO’s Role in Unifying the C-Suite to Deliver Growth
Jason Heller, Partner, Global Lead, Digital Marketing Operations & Technology, McKinsey & Company
Jeff Jacobs, Partner, McKinsey & Company

Lunch
Park Dining Room, Allen Center

A Conversation on Growth
Monica McGurk, Chief Growth Office, Kellogg Company, facilitated by Jim Stengel

The Inorganic Growth Imperative: Exploring CMO's Seat at the M&A Table
Jason Hecker, North America Chief Marketing Officer Practice Group Leader, Egon Zehnder
Tracey Belcourt, Senior Vice President - Global Growth and Development, Fortune Brand Home & Security, Inc.
Eric Lent, Senior Vice President, Global Marketing, Upscale Brands, InterContinental Hotels Group
Lindsay Levin, Chief Marketing & Sales Officer, Fluresh

The Fruits in the Roots: Igniting Growth on Smirnoff by Remembering our Purposeful Past
Jay Sethi, Chief Marketing Officer, Diageo Beer Company & Head of Smirnoff NA

Networking Break

Brand as a Driver of Growth: Adopting an Incubation Approach
Brian Irving, Chief Marketing Officer, Eventbrite

The Modern CMO's Playbook
Vineet Mehra, Chief Marketing Officer, Walgreens Boots Alliance

Wrap Up and Closing Remarks
Jim Stengel

Closing Reception