| 3:30 pm |
Registration Opens |
| 4:00 pm – 6:00 pm |
We invite 2013–2018 CMO Program Alumni to: Chief Marketing Officer Program Reunion KEYNOTE Sergio Rebelo, Tokai Bank Chair in International Finance Professor of Finance, Kellogg School of Management |
| 6:00 pm – 7:00 pm |
Marketing Leadership Summit Welcome Reception |
| 7:00 pm – 8:30 pm |
Dinner Kellogg Global Hub, White Auditorium Welcome Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management Dinner Speaker Amy Weisenbach, VP, Brand Marketing, The New York Times CLOSING Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble |
| 8:45 pm – 10:00 pm |
Wine Tasting |
| 7:30 am |
Registration Opens |
| 8:00 am – 8:30 am |
Continental Breakfast |
| 8:30 am – 10:10 am | Welcome Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble KEYNOTE Rebecca Van Dyck, Chief Marketing Officer, AR/VR, Facebook FIRESIDE CHAT Rebecca Van Dyck, Chief Marketing Officer, AR/VR, Facebook Sarah Van Dyck, Consultant, Egon Zehnder KEYNOTE & Q&A Benjamin Jones, Gordon and Llura Gund Family Professor of Entrepreneurship; Professor of Strategy; Faculty Director, Entrepreneurship at Kellogg; Associate Dean for Innovation and Impact |
| 10:10 am – 10:30 am |
Networking Break |
| 10:30 am – 11:55 am |
ATTENDEE TRANSFORMATION STORIES 1-2 Attendee Speakers RAPID FIRE KEYNOTES: CAREER TRANSFORMATIONS INTRODUCTION Amanda Roberts, Head of US Consumer Practice, Egon Zehnder RAPID FIRE KEYNOTES: CAREER TRANSFORMATIONS Raquel Rozas, Chief Marketing Officer, Go Fund Me Zena Arnold, General Manager, U.S. Chromebooks Carrie Bienkowski, Chief Marketing Officer, Peapod Cynthia Soledad, Chief Marketing Officer Practice, Co-Head of the North America Diversity and Inclusion Practice and Global Diversity Council, Egon Zehnder CAREER TRANSFORMATIONS PANEL Kristi Maynor, Head of US Chief Marketing Office Practice, Egon Zehnder Raquel Rozas, Chief Marketing Officer, Go Fund Me Zena Arnold, General Manager, U.S. Chromebooks Carrie Bienkowski, Chief Marketing Officer, Peapod Cynthia Soledad, Chief Marketing Officer Practice, Co-Head of the North America Diversity and Inclusion Practice and Global Diversity Council, Egon Zehnder |
| 11:55 am – 1:10 pm |
Lunch |
| 1:10 pm – 3:00 pm |
ATTENDEE TRANSFORMATION STORIES 1-2 Attendee Speakers KEYNOTE Kevin Hochman, U.S. President & Chief Concept Officer, KFC FIRESIDE CHAT Kevin Hochman, U.S. President & Chief Concept Officer, KFC Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble KEYNOTE Jason Heller, Partner, Global Lead, Digital Marketing Operations & Technology, McKinsey & Company Jeff Jacobs, Partner, McKinsey & Company |
| 3:00 pm – 3:20 pm |
Networking Break |
| 3:20 pm – 4:30 pm |
ATTENDEE TRANSFORMATION STORIES 1-2 Attendee Speakers KEYNOTE & Q&A Geoff Cottrill, Senior Vice President, Strategic Marketing, Coca-Cola Closing Jim Stengel, Senior Fellow and Adjunct Professor, Markets & Customers Initiative; Former Global Marketing Officer, Procter & Gamble |
| 4:30 pm – 5:30 pm |
Closing Reception |