| 12:00 to 12:45 pm | Lunch
Twelve at Hengshan |
| 12:45 to 1:00 pm | Welcome
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management |
| 1:00 to 2:00 pm | The CMO Imperative: Empowering Innovation
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management Thomas O’Toole, Clinical Professor of Marketing and Senior Fellow at the Kellogg School of Management of Northwestern University, Former CMO United Airlines |
| 2:00 to 2:45 pm | Egon Zehnder Talk
Rory Finlay, Head, Global Consumer Practice at Egon Zehnder Johnny Song, Consultant, Consumer Practice at Egon Zehnder |
| 2:45 to 3:00 pm | Networking Break |
| 3:00 to 3:45 pm | Driving Sales Revenue Growth Through Personalization
Julien Boudet, Partner at McKinsey & Company |
| 3:45 to 4:45 pm | The CMO Imperative: Today’s Priorities and Tomorrow’s Developments
Moderator: Thomas O'Toole, Clinical Professor of Marketing and Senior Fellow at the Kellogg School of Management of Northwestern University, Former CMO United Airlines Panel:Emily Chang, Chief Marketing Officer of Starbucks China Richard He, Vice President, Head of Marketing and Innovation of Bayer China Consumer Health Jasmine Xu, Vice President, Greater China E-Business, Media & Brand Operation of Procter & Gamble |
| 4:45 to 5:00 pm | Closing Remarks
Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director, Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Kellogg School of Management |