Seventh Annual Kellogg Marketing Leadership Summit
About the 2017 Kellogg Marketing Leadership Summit
Kellogg School of Management welcomed industry leaders for the seventh annual Kellogg Marketing Leadership Summit on October 11-12, 2017.
This year's summit theme was “The Challenge of Building Consumer and Brand Trust”, and as in past years, the program to featured a mix of interactive sessions and panels, insights from C-suite practitioners, and previews of new research from Kellogg faculty and summit partners at Egon Zehnder and McKinsey & Company.
To learn more about the Summit, read this article at Kellogg Insight featuring a few of our attendees from 2015. You can also review the Advertising Age and Forbes articles that highlight Egon Zehnder’s findings from the 2015 Summit survey.
The Evanston summit comes on the heels of the Marketing Leadership Summit in Shanghai, China, an inaugural extension of the stateside event intended to build global presence for the program. Learn more about both events in the 2017 recap.
This year's summit theme was “The Challenge of Building Consumer and Brand Trust”, and as in past years, the program to featured a mix of interactive sessions and panels, insights from C-suite practitioners, and previews of new research from Kellogg faculty and summit partners at Egon Zehnder and McKinsey & Company.
To learn more about the Summit, read this article at Kellogg Insight featuring a few of our attendees from 2015. You can also review the Advertising Age and Forbes articles that highlight Egon Zehnder’s findings from the 2015 Summit survey.
The Evanston summit comes on the heels of the Marketing Leadership Summit in Shanghai, China, an inaugural extension of the stateside event intended to build global presence for the program. Learn more about both events in the 2017 recap.
About the Summit
Date and Location
The Seventh Annual Kellogg Marketing Leadership Summit will be held October 11–12, 2017. This year's conference will take place in the brand new Kellogg Global Hub, located at 2211 Campus Drive, Evanston, IL 60208.
Related Videos
Driving Growth Through a Culture of Agility
Egon Zehnder Consultant and NA CCO Practice Leader Amanda Roberts speaks on how agility unlocks growth. Egon Zehnder is proud to be a founding partner of the Kellogg School of Management's Marketing Leadership Summit.
Reflecting on the Kellogg Marketing Leadership Summit
Darren Marshall, former Chief Marketing Officer at Steinway & Sons, shares his perspective on the benefits of attending Kellogg’s annual Marketing Leadership Summit.
Faculty Ambassadors
Gregory Carpenter
Gregory Carpenter joined the Kellogg faculty in 1990 after serving on the faculties of the University of California, Los Angeles; Columbia University; and the Yale School of Management. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and was elected chair of the Marketing Department in 2006, serving until 2009.
Eric Leininger
Eric Leininger joined the Kellogg School faculty full time in September, 2010, coming from McDonald's Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997.
With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers.
With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers.
Previous Summits
2016
Agility — The Key to Unlocking Growth
September 14–15
2015
Cultural Transformation for Growth in the Digital Age
October 7–8
2014
Exceeding Market Growth Through Digital Disruption
October 1–2
2013
Leading the Customer-Centered Organization
September 25–26
2012
Inventing the Future of Marketing
October 24–25
2011
Inaugural Conference
September 14–15
Sponsors
