October 1 – 2, 2014, Allen Center, Northwestern University, Evanston, IL
2014 Kellogg Marketing Leadership Summit
Wednesday, October 1
5:00 pm – 5:30 pm
Wine Tasting sponsored by Maisons Marques & Domaines
Featuring wines from California's Anderson Valley, the new Frontier of pinot noir and chardonnay
5:30 pm – 6:30 pm
6:30 pm – 8:00 pm
Dinner
Welcome: Professor Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy,
Director, Center for Market Leadership Faculty,
Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Meredith Kopit Levien
Executive Vice President, Advertising
The New York Times Company
Thursday, October 2
7:00 am – 8:00 am
8:00 am – 8:15 am
Opening Remarks: Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy,
Director, Center for Market Leadership Faculty,
Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
8:15 am – 9:00 am
The Brand Ménage à Trois: Intimate Engagements with Social Media
Robert V. Kozinets
Professor of Marketing, Chair of Marketing Department
Schulich School of Business--York University
9:00 am – 9:45 am
Breakthrough Growth through Real-Time Engagement Delivery
McKinsey & Company
David Edelman
Partner & Co-Leader, Digital Marketing Practice
McKinsey & Company
9:45 am – 10:15 am
10:15 am – 11:00 am
Talent Spotting for Tomorrow, not Today
Egon Zehnder
Moderators:
Rory Finlay
Head, Global Consumer Products Practice
Egon Zehnder
Dick Patton
Head, U.S. Consumer Practice & Global Chief Marketing Officer Practice
Egon Zehnder
Panelists:
Darren Marshall
EVP & Chief Marketing Officer
Steinway & Sons
James Moorhead
Chief Marketing Officer
Dish Network
Greg Revelle
SVP & Chief Marketing Officer
AutoNation
Marcella Shinder
Chief Marketing Officer
Nielsen
11:00 am – 12:00 pm
Adrian Farina
Senior Vice President, Marketing, Latin America & Caribbean
Visa Inc.
12:00 pm – 1:15 pm
1:15 pm – 2:15 pm
How to Exceed Growth in Industries with Technology Disruptions
Dr. Uwe Ellinghaus
Chief Marketing Officer,
Cadillac
Elaine Sorg
VP U.S. Immunology
AbbVie, Inc
2:15 pm – 3:00 pm
You Don't Want to Be at the Airport When Your Ship Comes In
Howard Tullman
Chief Executive Officer
1871
3:00pm – 3:15 pm
3:15 pm – 4:15 pm
Davide Grasso
Chief Marketing Officer
Nike Inc.
4:15 pm – 4:30 pm
Final Observations and Closing Remarks
4:30 pm – 5:30 pm
