49th AMA–Sheth Foundation Doctoral Consortium:
The Past, Present and Future of Marketing #AMADocCon14
Program
Arrival and Consortium Opening: Thursday, June 26
2:00 p.m. – 8:30 p.m.
6:00 p.m. – 9:00 p.m.
Reception and Welcome Dinner, Kotler Atrium, Allen Center
Day 2: Friday, June 27
7:30 a.m. – 8:30 a.m.
Breakfast, Allen Center
8:30 a.m. – 10:00 a.m.
Opening Plenary: Foundations of Modern Marketing,
McCormick Auditorium, Allen Center
James Bettman
, Duke University
Philip Kotler, Northwestern University
Subrata Sen
, Yale University
Jagdish Sheth
, Emory University
Louis Stern
, Northwestern University
10:00 a.m. – 10:30 a.m.
Refreshment Break, Allen Center
10:30 a.m. – 12:00 p.m.
Concurrent Sessions on Research Frontier I,
Jacobs Center
Session A - Making Marketing Meaningful to Managers
Murali Mantrala,
University of Missouri (Chair)
Michael Ahearne,
University of Houston
George John,
University of Minnesota
Session B - Consumer Culture Theory
Ashlee Humphreys,
Northwestern University (Chair)
Amber Epp,
University of Wisconsin–Madison
Markus Giesler,
York University
Linda Price,
University of Arizona
Session C - Quantitative Modeling
Fred Feinberg,
University of Michigan (Chair)
Tulin Erdem,
New York University
Karsten Hansen,
University of California, San Diego
Ganesh Iyer,
University of California, Berkeley
Session D - Consumer Behavior: Developing Good Theory
Barbara Kahn,
University of Pennsylvania (Chair)
June Cotte,
University of Western Ontario
Joan Meyers-Levy,
University of Minnesota
Carolyn Yoon,
University of Michigan
Session E - Consumer Behavior: Designing Good Experiments
Amna Kirmani,
University of Maryland (Chair)
James Bettman,
Duke University
Page Moreau,
University of Colorado Boulder
Stijn van Osselaer,
Cornell University
12:00 p.m. – 1:30 p.m.
Lunch, Kotler Atrium, Allen Center
1:30 p.m. – 3:00 p.m.
Concurrent Sessions on Effective Teaching,
Jacobs Center
Session A
Bryan Bollinger,
New York University (Chair)
Rebecca Hamilton,
University of Maryland
Cait Poynor Lamberton,
University of Pittsburgh
Session B
Darren Dahl,
University of British Columbia (Chair)
June Cotte,
University of Western Ontario
Jacquelyn Thomas,
Southern Methodist University
Session C
Jennifer Argo,
University of Alberta (Chair)
Rohit Deshpandé,
Harvard Business School
Juanjuan Zhang,
Massachusetts Institute of Technology
Session D
Shankar Ganesan,
University of Notre Dame (Chair)
Wendy Moe,
University of Maryland
Alice Wang,
University of Iowa
Session E
Natalie Mizik,
University of Washington, Seattle (Chair)
Anastasiya Pocheptsova,
University of Maryland
Americus Reed II,
University of Pennsylvania
3:00 p.m. – 3:30 p.m.
Refreshment Break, Jacobs Center
3:30 p.m. – 5:00 p.m.
Concurrent Sessions on Career Management,
Jacobs Center
Session A
Kevin Lane Keller, Dartmouth College (Chair)
Kristin Diehl, University of Southern California
Jeff Shulman
, University of Washington
Katherine White
, University of British Columbia
Session B
Aimee Drolet Rossi
, University of California, Los Angeles (Chair)
Dilip Soman
, University of Toronto
Raji Srinivasan
, University of Texas at Austin
Jie Zhang
, University of Maryland
Session C
Deborah Roedder John, University of Minnesota (Chair)
Ryan Hamilton
, Emory University
Dominique Mike Hanssens
, University of California, Los Angeles
Lisa Scheer, University of Missouri
Session D
Ajay Kohli, Georgia Tech (Chair)
Karsten Hansen
, University of California, San Diego
Leigh McAlister
, University of Texas at Austin
Alan Malter
, University of Illinois at Chicago
Juilet Zhu
, Cheung Kong Graduate School of Business
Session E
Sandy Jap
, Emory University (Chair)
Jiewen Hong
, Hong Kong University of Science and Technology
Robert Meyer
, University of Pennsylvania
Andrea Morales
, Arizona State University
Akshay Rao
, University of Minnesota
5:30 p.m. – 5:45 p.m.
Bus Boarding, Garrett Parking Lot
7:00 p.m.
Reception and Dinner, Shedd Aquarium
10:00 p.m.
Bus Boarding, Shedd Aquarium
Day 3: Saturday, June 28
7:30 a.m. – 8:30 a.m.
Breakfast, Allen Center
8:45 a.m. – 10:00 a.m.
Meet the Editors Plenary,
McCormick Auditorium, Allen Center
Pradeep Chintagunta
, Management Science; Quantitative Marketing and Economics
Darren Dahl,
Journal of Consumer Research
Fred Feinberg, Marketing Science
Shankar Ganesan
, Journal of Retailing
Hubert Gatignon
, International Journal of Research in Marketing
V. Kumar
, Journal of Marketing
Robert Meyer
, Journal of Marketing Research
Connie Pechmann, Journal of Consumer Psychology
10:00 a.m. – 10:30 a.m.
Refreshment Break, Jacobs Center
10:30 a.m. – 12:00 p.m.
Fellows' Research Breakout Sessions, Jacobs Center
12:00 p.m. – 1:30 p.m.
Lunch, Jacobs Center
1:30 p.m. – 3:00 p.m.
Concurrent Sessions on Research Frontiers II,
Jacobs Center
Session A - Consumer Emotion and Experience
Andrea Morales,
Arizona State University (Chair)
Cassie Mogilner,
University of Pennsylvania
Michel Pham,
Columbia University
David Wooten,
University of Michigan
Session B - Judgment, Choice and Decision-Making
Simona Botti,
London Business School (Chair)
Rebecca Hamilton,
University of Maryland
Vicki Morwitz,
New York University
Neal Roese,
Northwestern University
Session C - Perspectives on Quantitative Modeling
Chakravarthi Narasimhan,
Washington University in St. Louis (Chair)
Pradeep Chintagunta,
University of Chicago
Wendy Moe,
University of Maryland
Jagmohan Raju,
University of Pennsylvania
David Soberman,
University of Toronto
Session D - Asking Managerially Relevant Research Questions
David Reibstein,
University of Pennsylvania (Chair)
Manfred Krafft,
WWestfälische Wilhelms-Universität Münster
Christine Moorman,
Duke University
Elie Ofek,
Harvard University
Session E - Bridging Empirics and Practice
John Hauser,
Massachusetts Institute of Technology (Chair)
Donald Lehmann,
Columbia University
John Little,
Massachusetts Institute of Technology
Kanishka Misra,
University of Michigan
Vishal Singh,
New York University
3:00 p.m. – 3:30 p.m.
Refreshment Break, Jacobs Center
3:15 p.m. – 4:30 p.m.
Diversity & Inclusion Plenary, McCormick Auditorium, Jacobs Center
Aimee Drolet Rossi, University of California, Los Angeles
Americus Reed II, University of Pennsylvania
Lauren Rivera, Northwestern University
Nicole Stephens, Northwestern University
4:30 p.m. – 5:00 p.m.
Refreshment Break, Outside of OLC Jacobs Center
4:45 p.m. – 5:00 p.m.
Bus Boarding, Garrett Parking Lot
6:00 p.m.
Untouchables Tour, Chicago
8:00 p.m.
Dinner at Connie's Pizza, Chicago
9:30 p.m.
Bus Boarding, Connie's Pizza Parking Lot
Consortium Closing and Departure: Sunday, June 29
8:00 a.m. – 9:00 a.m.
Breakfast, Allen Center
9:00 a.m. – 10:30 a.m.
Concurrent Sessions on Research and Impact,
Allen Center
Session A - The Pros and Cons of Being a Maverick
Vithala Rao,
Cornell University (Chair)
Alex Chernev,
Northwestern University
Ann McGill,
University of Chicago
Connie Pechmann,
University of California, Irvine
Session B - Managerial Implications and Practice
Susan Broniarczyk,
University of Texas at Austin (Chair)
Venkatesh Shankar,
Texas A&M University
Shuba Srinivasan,
Boston University
Richard Staelin,
Duke University
Session C - Field Research with Clear Practical Implications
Ayelet Fishbach,
University of Chicago (Chair)
Punam Keller,
Dartmouth College
Laura Peracchio,
University of Wisconsin–Milwaukee
Sha Yang,
University of Southern California
Session D - Home-Run Theoretical Research
Sharon Shavitt,
University of Illinois at Urbana-Champaign (Chair)
Jan Heide,
University of Wisconsin–Madison
Mark Houston,
Texas A&M University
Mary Frances Luce,
Duke University
Session E - Crafting Ideas for Maximum Persuasive Impact
Joel Huber,
Duke University (Chair)
Hubert Gatignon,
INSEAD
Aradhna Krishna,
University of Michigan
Gerard Tellis,
University of Southern California
10:30 a.m. – 11:00 a.m.
Refreshment Break, Allen Center
11:00 a.m. – 12:00 p.m.
Closing Plenary: The Future of Marketing,
McCormick Auditorium, Allen Center
Rick Dow,
BringMeTheNews
Sandy Jap,
Emory University
Rob Malcolm,
University of Texas at Austin
David Reibstein,
University of Pennsylvania
12:00 p.m. – 12:15 p.m.
Closing Remarks, Allen Center
12:15 p.m.
Boxed Lunch, Allen Center
Evening Events:
Consortium Opening and Dinner
Thursday, June 26 | Kotler Atrium, Allen Center, 2169 Campus Drive, Evanston
Reception and Dinner at Shedd Aquarium
Friday, June 27
Untouchables Tour and Dinner at Connie’s Pizza
Saturday, June 28
PDF: Click Here to download a more detailed program.
