France

The MBA Update on May 17 featuring Professor Philip Kotler and led by the Kellogg Alumni Club of France was a major success. More than 100 alumni and friends of Kellogg gathered at the InteralliÈ to hear Professor Kotlerís latest thoughts on marketing.

Press coverage of the event was excellent, as demonstrated by Professor Kotlerís interview in Le Figaro. Sponsors included Fleishman-Hillard, Pearson Education, Le Figaro Entreprise and La Maison du Whisky, which introduced the various styles of whiskeys through a tasting of exceptional bottles.

For upcoming events, please bookmark the Kellogg European Web site.