Kellogg Club of New York, France & London

Ahmed Elcott ’04 and Prateek Aneja ’09
kacny@ kellogg.northwestern.edu

The Kellogg Alumni Club of New York (KACNY) offered a variety of thought leadership and social events to the New York alumni community in the second half of 2015:

This past summer the club and Beth Korn ’92, career coach for Kellogg Alumni Career & Professional Development, co-sponsored “Multicultural Marketing: The New Mainstream,” with Columbia Business School and Stern. The panel featured Kellogg alumni Eric Harris ’94, owner of Sixth Floor Developers, and Johannah Rogers ’10, brand manager at Diageo. They addressed major changes in marketing to the multicultural mainstream, drawing upon their experiences in digital, online and traditional marketing, plus branding and advertising. Kim Collins ’94, former director of multicultural marketing at Verizon Wireless, moderated the discussion.

Continuing in KACNY’s recent effort to collaborate with other leading business schools, the club partnered with Columbia Business School on the event “Africa: At an Inflection Point.” The crowd heard from leaders on how economic growth in Africa is being impacted by a faltering global recovery and lower commodity prices. Panelists included Motlatsi Mthimunye (Barclay’s Africa Desk), Wale Adeosun (Kuramo Capital), Maureen Harrington (Standard Bank South Africa) and James Newlands (EY). Feyisayo Oshinkanlu ’12 of Merrill Lynch and Young African MBAs moderated.

Professor Russell Walker ’06 (EMP-64) joined KACNY to discuss “Strategies for Monetizing Big Data” based on his recent book. His presentation focused on ways to use big data to stimulate innovation in operational effectiveness and business growth. The program included an extensive Q & A session and the engaged crowd lingered well after the event concluded.

The club’s social calendar continued with the November Neighborhood Dinner Series held at locations in Manhattan, Westchester and Hoboken. The dinners were well attended and provided an ideal way to spend quality time and enjoy a good meal with fellow alumni.

The year was capped off with a sold-out Annual Holiday Party at Kristabelli. More than 100 local alumni shared in the merriment and the lively crowd socialized to closing time and beyond.