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1980
Beth (Engelmann)
Brykman writes: "I published a book titled, The
Wall Between Women: The Conflict Between Stay-at-home and Employed
Mothers (Prometheus Books, March 2006). [Until] now, documentation
on this cultural struggle has been based on gut feelings and
heresay rather than market research. Armed with my marketing
education from Kellogg along with my 15 years in marketing Š
I directly asked more than 100 mothers across the country if
they believe a wall exists between at-home and employed mothers.
Because 80 percent answered, 'Yes,' the book focuses not only
on defining, analyzing and explaining the wall, but also on
revealing positive approaches for tearing it down." |
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