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Japan
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| Members
of the Kellogg Alumni Club of Japan have generously volunteered
their time over the last 18 months to translate textbooks
written by Kellogg School faculty. The two most recent
translations are Customer Equity: Building and Managing
Relationships as Valuable Assets, co-authored by Prof.
Robert Blattberg, and Economics of Strategy, co-edited
by Profs. David Besanko and David Dranove. The alumni
club’s goal is to disseminate Kellogg School thought
leadership more widely in Asia. Previous translations
include Kellogg on Marketing, an anthology with contributions
from the entire Kellogg marketing faculty. |
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