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Case Studies

For questions related to Kellogg cases, please contact cases@kellogg.northwestern.edu.

Cases Published

DATE Title Author
2024 OpenAI: Creating the Product Roadmap for ChatGPT Mohanbir Sawhney, Pallavi Goodman
2024 KLA-Tencor's Leverage Decision: Cashing in the Chips David A. Matsa, Filippo Mezzanotti, Evan Meagher
2024 Moral Complexity in Leadership: Evaluating Personal and Professional Integrity Purple Hibiscus, by Chimamanda Ngozi Adichie Brooke Vuckovic, Rebecca Talbot
2024 Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US Srinivas Karempudi Reddy, Birju Shah, Sheetal Bhardwaj
2024 KLA-Tencor's Leverage Decision: Cashing in the Chips Filippo Mezzanotti, Evan Meagher, David Matsa, David A. Matsa
2024 Oak Park Fine Jewelers: Time to Become an Official Rolex Jeweler? Jim Lecinski, Jacob Mehlman
2024 Moral Complexity in Leadership: Race, Memory, and Moral Goodness | “Recitatif,” by Toni Morrison Brooke Vuckovic, Rebecca Talbot
2024 Viacom18: Creating a Sustainable Streaming (OTT) Business in India Mohanbir Sawhney, Debutta Choudhury, Karan Taurani
2024 Indorama, the IFC, and Uzbek Cotton Benjamin F. Jones, Ameet Morjaria, Charlotte Snyder
2024 CoverMyMeds: Aligning Interests to Create a Powerful Platform Richard Jolly, Lisa Duke
2024 Moral Complexity in Leadership: Moral Distress and Rationalizations "Blessed Assurance," by Allan Gurganus Brooke Vuckovic, Rebecca Talbot
2024 Boeing and Airbus: Large Commercial Aircraft, 2000-2021 Jennifer Brown, Meghan Busse, Craig Garthwaite
2024 HelloFresh: Innovation in Advertising Kevin McTigue, Shaon Ahsan
2024 Trader Joe's: Is Omnichannel Transformation a Necessity? Jim Lecinski, Katharine H. Kruse
2024 Figs: Evolving the Route-to-Market Strategy for a Medical Scrubs Brand Jim Lecinski, Felicia C Sullivan
2024 Sanergy 2.0: Restructuring to Scale the Circular Economy in Africa Birju Shah, Srinivas Karempudi Reddy, Sheetal Bhardwaj
2024 Navigating the Brand Portfolio of Google's Geo Services Division Jim Lecinski, Shaon Ahsan
2024 Martha Matilda Harper: Mother of Franchising Niko Matouschek, John Masko
2024 Avocados from Mexico: Success in an Omnichannel World Derek D. Rucker, Alvaro Luque
2024 Microsoft Teams versus Zoom: Challenging the Challenger Mohanbir Sawhney