Book Chapter

The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics.

Author(s)

Aparna Labroo

Derek D. Rucker

Date Published: 2023
Citations: Labroo, Aparna, Derek D. Rucker. 2023. The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics..
Print

Get to know more about our programs and community.

ATTEND AN EVENT