Journal Article

Naive Theories about Persuasion: Implications for Information Processing and Consumer Attitude Change

International Journal of Advertising Research
Author(s)

Brinol Pablo

Derek D. Rucker

Richard Petty

Date Published: 2015
Citations: Pablo, Brinol, Derek D. Rucker, Richard Petty. 2015. Naive Theories about Persuasion: Implications for Information Processing and Consumer Attitude Change. International Journal of Advertising Research. (1)85-106.
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