Working Paper

Linguistic Framing Effects in Consumer Behavior: How "Happiness" versus "Satisfaction" Frames Influence Judgments

Author(s)

Bobby Calder

Mathew Isaac

Date Published: 2012
Citations: Calder, Bobby, Mathew Isaac. 2012. Linguistic Framing Effects in Consumer Behavior: How "Happiness" versus "Satisfaction" Frames Influence Judgments.
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