Book Chapter

Valuing, Analyzing and Managing the Marketing Function Using Customer Equity Principles

Author(s)

Robert Blattberg

Jacqueline Thomas

Date Published: 2000
Citations: Blattberg, Robert, Jacqueline Thomas. 2000. Valuing, Analyzing and Managing the Marketing Function Using Customer Equity Principles.
Print

Get to know more about our programs and community.

ATTEND AN EVENT