Journal Article

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation

Marketing Letters
Author(s)

Nancy Artz

Alice M. Tybout

Date Published: 1999
Citations: Artz, Nancy, Alice M. Tybout. 1999. The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation. Marketing Letters. (1)51-63.
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