Journal Article

Why the Bass Model Fits without Decision Variables

Marketing Science
Author(s)

Dipak C. Jain

Frank Bass

Trichy Krishnan

Date Published: 1994
Citations: Jain, Dipak C., Frank Bass, Trichy Krishnan. 1994. Why the Bass Model Fits without Decision Variables. Marketing Science. (3)203-223.
Print

Get to know more about our programs and community.

ATTEND AN EVENT