Journal Article

Competitive Strategies for Late Entry into a Market with a Dominant Brand

Management Science
Author(s)

Gregory Carpenter

Philip Kotler

Date Published: 1990
Citations: Carpenter, Gregory, Philip Kotler. 1990. Competitive Strategies for Late Entry into a Market with a Dominant Brand. Management Science. (4)1268-1278.
Print

Get to know more about our programs and community.

ATTEND AN EVENT