Journal Article

Competitce Strategies for Late Entry into a Market with a Dominant Brand

Management Science
Author(s)

Gregory Carpenter

Kent Nakamoto

Date Published: 1990
Citations: Carpenter, Gregory, Kent Nakamoto. 1990. Competitce Strategies for Late Entry into a Market with a Dominant Brand. Management Science. (10)1268-1278.
Print

Get to know more about our programs and community.

ATTEND AN EVENT