Journal Article

The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance

Industrial Marketing and Purchasing
Author(s)

James Anderson

Date Published: 1987
Citations: Anderson, James. 1987. The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance. Industrial Marketing and Purchasing. (2)29-46.
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