Journal Article

Estimating Advertising Effects on Sales Given the Presence of an Advertising Budgeting Decision Rule

Proceedings of the TIMS/ORSA Market Measurement and Analysis Conference
Author(s)

Robert Blattberg

Date Published: 1980
Citations: Blattberg, Robert. 1980. Estimating Advertising Effects on Sales Given the Presence of an Advertising Budgeting Decision Rule. Proceedings of the TIMS/ORSA Market Measurement and Analysis Conference.
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