Dan Kraemer
Dan Kraemer is an Adjunct Professor at the Kellogg School of Management, where he focuses on growth strategy and innovation. He is also Co-Founder and Co-CEO of IA Collaborative, a global design and innovation consultancy that empowers organizations to find new growth, create new offerings, and build cultures of innovation. Over 20 years, Dan has advised hundreds of iconic brands including Nike, Airbnb, FedEx, Audi, Lilly, Johnson & Johnson, and Samsung.
Dan’s expertise is designing future-forward businesses, whether that’s connected products for the world’s largest footwear brand, positioning for the highest-valued home sharing platform, prescribable apps for one of the largest biopharma companies in the world, or societal acceptance for a Fortune 50’s autonomous platform.
In addition to his teaching at Kellogg, Dan is also an adjunct professor at the CUNY Graduate School of Public Health and Health where he teaches “Design + Business Thinking for Public Health,” and is a Faculty Coach for The University of Chicago Booth School of Business for “New Products & Services Innovation.”
As an international speaker, Dan regularly keynotes at leading conferences to present in-the-field user research and real-world innovation experiences. He has delivered headline talks at Shoptalk, Design Thinking Conference, World Forum Disrupt, IDSA International Design Conference, and World Usability Day, UN AI for Good Global Summit
By educating the next generation of creative business innovators, consulting with Fortune 500 brands, and building his own successful innovation company, Dan champions the power of creative thinking to change people’s lives. He believes the combination of human-centered design and business strategy can fuel innovation and solve the world's toughest challenges.