Research Computing >> Training & publications >> Research Methods in Marketing (MKTG 450), Summer 2001
RESEARCH METHODS IN MARKETING
Kellogg has an educational license for Sawtooth Software's ACA, Adaptive Conjoint Analysis. ACA is a DOS program and is limited to 5 attributes and 50 cases.
There is a copy of the ACA manual available to students in the Andersen computer lab. Please direct any questions to the course instructor and teaching assistant.
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