A Message from the Director

The Center for Market Leadership, founded in 2008, is establishing itself as a resource for scholars and senior executives worldwide. The center achieves its mission through three primary strategies: interdisciplinary research, executive education, and conferences with corporate partners. Our research focuses on how leading organizations transform themselves to be more customer-oriented and, with that orientation, drive innovation and growth. Much of this work has become the core of executive programs designed for senior executives responsible for creating a culture in which innovation and growth are central.

Over the next few years, the center plans to continue and expand research efforts on topics relevant to marketing leaders across industries and sectors, create engagement and high-level discussions between senior level practitioners and academics, and develop new programs. The Center sits in the Kellogg Markets and Customers Initiative.

We look forward to engaging with you on relevant topics, including the changing role of marketing within organizations, the company culture associated with a customer-focused organization, and the role of customers in creating competitive advantage.

Gregory Carpenter, Director, Center for Market Leadership