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Questions for Philip Kotler

By: Staff Writer

May 25, 2006, Marketingweb (South Africa)

International master of marketing management Dr Philip Kotler will present a one-day seminar live in Johannesburg on July 27.

Recognised as the world’s foremost expert on the strategic practice of marketing, he will present “Winning Strategies: The Latest Marketing Thoughts on How to Create, Win, and Dominate Markets”.

Kotler will present a timely and meticulous health-check on marketing strategy for today and the future. His focus will be on a new lateral approach to marketing - the Holistic Relationship Marketing Framework – as well as latest tools for promoting and building brands, and Technology-Enabled Marketing (TEM).

Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg School of Management in Chicago.

In the lead-up to his visit, Marketingweb has been given the opportunity to ask Kotler a few key questions.

We would like to hear from you what you would like to know from this marketing guru, whom most of you probably came across in your marketing studies.

Submit your questions below or email them to gillian@marketingweb.co.za by May 30, 2006.

For more information on the event, call (011) 881-5438 or visit www.globalleadersevents.com/kotler

©2001 Kellogg School of Management, Northwestern University