Marketing Technology: A Key Asset for Success – 11/11/13
Reports that marketing technology is a key asset in the hotel industry and quotes Professor Phil Kotler, who states that marketing has three responsibilities: find customers, keep customers, and grow the value of customers.
Telfer Makes a Foray into France Add to… – 11/09/13
Reports on the Globe’s biweekly business school roundup and notes the recent Executive MBA rankings from the Financial Times with six Canadian schools ranking in the top-100 in the world. The Kellogg-Schulich EMBA program, ranked first in Canada for the seventh year in a row, placed 26th in the global ranking.