10 ways marketing drives your company's success – 02/18/14
Author quotes Professor Philip Kotler stating, “Generating the strategy that underlies sales techniques, business communication and business development. Marketing is an integrated process through which companies build strong customer relationships, and create value for their customers and for themselves.”
Kellogg expands executive MBA network to Beijing – 02/17/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.
US Scholarship Opportunity for UK SMES – 02/13/14
UKTI is offering UK SMEs an opportunity to attend the “Fundamentals for Success in the US Market” executive business program at Kellogg. The Scholarship Program has been developed to ensure UK companies understand the most effective principles for doing business in the US.