January 24, 2014
Reimagine, Redefine, Reinvent: The New Marketing Playbook
outlines key steps marketers must take to stay relevant in these times. Keynotes and panels will explore changes in the marketing landscape, new challenges in the industry and the evolution of marketing skillsets. Topics include unlocking the power of micro-targeting through mobile, understanding the shift from campaigns to real-time marketing and the role of entrepreneurship in marketing innovation.
January 25, 2014
The 2014 event will again feature a challenging healthcare case. Teams from business schools around the world are welcome to apply to participate in the competition.
February 01, 2014
Date, Time and Information are forthcoming.
February 22, 2014
For sports organizations, understanding the needs of fans has become increasingly important. To gain deeper customer insights, many organizations are employing new research techniques. Fandom on the Field and Beyond: Harnessing Fan Engagement in Sports explores these innovations, the importance of fan engagement and the broader application of new research methods.
February 26, 2014
Dynamics of Smarter Energy
will explore how advancements in disruptive technologies are benefiting young companies and creating growth opportunities for traditional firms. Speakers will focus on the challenges and risks that come with the changing business environment and how industry leaders are approaching the future of energy.
February 27, 2014
"Filling the Governance Gap: Activists, NGOs, and Global Commerce"
The 2014 Kellogg/Aspen Business and Society Leadership Summit: Today’s business leaders must consider the consequences of global governance gaps and the rise of “private politics,” in which corporations and NGOs are collaborating to address these gaps by imposing regulation of their own. The globalization of companies, the pressure of social media channels, and increased activity among advocacy groups have made this topic an especially important one.
April 12, 2014
Navigating Africa: A Practical Guide to Doing Business in Africa
will address the practicalities of investing and launching entrepreneurial ventures in Africa. Facilitated by thought leaders and entrepreneurial veterans, the conference will emphasize strategies for navigating this unique business climate and harnessing business and career opportunities. Topics covered include foreign direct investment prospects, leveraging technology and innovation, and the role of women in economic growth.
April 16, 2014
Transforming Retail: Innovating the Ways and Places to Reach Customers
, the inaugural Retail & Luxury Goods Conference, will focus on the ways in which retailers are adapting to reach customers in a rapidly changing environment. Speakers will explore how mobile, social and online touch-points are driving retailers to offer customers a more personalized shopping experience.
April 23, 2014
Challenges in Middle Market PE and Early Stage VC Investing
will focus on new challenges faced by today’s middle-market private equity investors and early stage venture capital investors. Keynotes and panels will explore industries attracting investor attention, how investors are finding new opportunities, and new strategies for deal-making and sourcing.
April 28, 2014
The inaugural Kellogg Real Estate Venture Competition will be held in Chicago on April 28, 2014. The team-based competition will showcase MBA students, who will have the opportunity to pitch to a high-profile panel of judges. The winning team will receive a cash prize of $25,000 and will have the possibility of securing up to $10,000,000 in equity funding.
May 10, 2014
Domestically, Chinese consumer demand is growing rapidly — offering tremendous opportunities for Chinese and multinational businesses. Internationally, the country’s massive capital reserves stand as a potential springboard for Chinese enterprises poised to go global. China’s Prosperity: The Future of Investment and Consumption will explore what this means for Chinese enterprises and entrepreneurs, and how multinational companies will be affected by the consumption and expansion of Chinese prosperity.
June 04, 2014
Malcolm MacEachern Memorial Lecturer: Dr. Ezekiel Emanuel