The Kellogg School of Management at Northwestern University welcomes 2014 Consortium Faculty and Fellows to Evanston!

For over 40 years, the American Marketing Association–Sheth Foundation Doctoral Consortium has brought together the top doctoral students in marketing and the most distinguished marketing faculty with the goal of helping young marketing scholars prepare for their career. In keeping with the fine tradition of the AMA–Sheth Foundation Doctoral Consortium, our goal is to provide Consortium Fellows a stimulating experience by exposing them to cutting edge research, state of the art teaching techniques and emerging themes in the profession.

The Past, Present and Future of Marketing. The theme of the 2014 Consortium is “The Past, Present and Future of Marketing.” In response to dynamic technological changes, accelerated competition in the global marketplace and increasingly pressing social issues, marketing as a profession is being transformed from a separate corporate function to a general management approach that focuses on creating a customer-centric culture, driving profits and growth through collaboration, innovation and leadership. Marketing is becoming part of the overall leadership capability at the top levels of management. There is a great need for marketing as a discipline to adapt and evolve in order to continue to contribute to the profession and to society. Thus, the goal of the 2014 Consortium is to trace the historic path of marketing to highlight ways in which marketing as a field can impact consumers, firms and society as a whole. Some sessions will focus on the knowledge creation aspects of the discipline and discuss how to develop impactful research streams, while other sessions will focus on knowledge dissemination aspects and discuss how to create outstanding classroom experiences.

Throughout the four-day program, Consortium Fellows will:

• Learn about cutting-edge research topics from established scholars in the field;
• Learn about effective pedagogical approaches from excellent teachers;
• Learn about effective time management to balance research, teaching and service;
• Develop friendships and foster research collaboration opportunities;
• Acquire tips on how to navigate through the review process;
• Explore other marketing trends.

Anne T. Coughlan
847.491.2719
a-coughlan@kellogg.northwestern.edu

Angela Y. Lee
847.467.5334
aylee@kellogg.northwestern.edu

Welcome to the 49th AMA–Sheth Foundation Doctoral Consortium!

We are honored to host this year's consortium, "The Past, Present and Future of Marketing." We welcome all of the Consortium Fellows as well as the many distinguished marketing faculty members who have gathered from around the world to mentor the next generation of marketing scholars.

At Kellogg, our purpose is to educate, equip, and inspire leaders who build strong organizations and wisely leverage the power of markets to create lasting value. Key to creating lasting value is a deep understanding of markets and customers. We take pride in the fact that our marketing department – renowned for both its groundbreaking research and doctoral student training – is consistently ranked among the top university programs in the world.

During the Consortium, doctoral fellows will learn from and be inspired by world-class researchers and award-winning teachers. They will make new friends and reconnect with old ones. The Consortium will be the birthplace of lifelong friendships and powerful collaborations. We are excited to be a catalyst in this process.

On behalf of co-chairs Anne T. Coughlan and Angela Y. Lee, as well as the entire Marketing Department at Kellogg, I am pleased to have you join us.

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