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Marketing & Communications > Brand Standards > Web > Header, Footer & Body Copy

HEADER, FOOTER AND BODY COPY

Standard Header
Sample Header
Search, when present, should be auto populated with the word search and always use the square Go button. Search should also have a drop down box containing options to search local or search Kellogg site. When search is present the first preference is to have it right justified in the header. Second preference would be to appear in the same line as the top navigation on the right.
 

Search Bar expanded upon typing

Search Menu
 
Standard Footer
NU Logo
 © Kellogg School of Management, Northwestern University
All Rights Reserved. 		  Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208-2001
847.491.3300

Items that may appear in the footer in order of importance:

  • Copyright
    This should only be the copyright symbol ©.
    No date is required and should be proceeded by B below (mandatory).
  • Primary Kellogg School Link and Northwestern University Link
    (mandatory)
  • Northwestern University Seal - lower left
    (mandatory)
  • Policy Statement Link
    (not mandatory)
  • Address, Phone Northwesternmber (xxx.xxx.xxxx), Email Contact Information
    (not mandatory)
  • Site Links
    (not mandatory)

Body Copy

Body copy should be as follows:

  • font-family:Arial, Helvetica, sans-serif
  • font-size:12px*
    *NOTE: Home page body size can sometimes vary to 14px
  • color:#565555 or color:#333333

HEADER
Headers with H1 tags should be as follows:

  • font-family:Arial, Helvetica, sans-serif
  • font-size:22px
  • color:#4F2170 or color:#486AAB
  • font-weight:700
  • margin:0px
  • padding:0px
  • line-height:26px

HEADER
Headers with H2 tags should be as follows:

  • font-family:Arial, Helvetica, sans-serif
  • font-size:18px
  • color:#565555
  • font-weight:700
  • margin:0px
  • padding:0px
  • line-height:22px

HEADER
Headers with H3 tags should be as follows:

  • font-family:Arial, Helvetica, sans-serif
  • font-size:16px
  • color:#000000
  • font-weight:700
  • margin:0px
  • padding:0px
  • line-height:20px

 
 
© Kellogg School of Management, Northwestern University
All Rights Reserved. 		  Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208-2001
847.491.3300