More than 80 student clubs bring Kellogg students, family members, business professionals and community organizations together in common interests ranging from real estate and technology to the arts and community service. Because the clubs are affiliated with the school, their visual identities should be consistent with Kellogg brand guidelines. Student clubs have a choice of three visual identity options:
- Use a distinctive look instead of a logo.
- Adopt the club logo template provided by MarComm.
- Create a unique logo.
Clubs with a unique logo are encouraged to use Kellogg colors and to co-brand all communications using the unique club logo as a standalone design, the Kellogg complete logo and the Northwestern identity in an equal relationship as described in the General guidelines for co-branding.
Regardless of how a club is branded, all club communications for external audiences must follow Kellogg brand guidelines and display the complete Kellogg School logo and the Northwestern identity at least once in accordance with the guidelines.
For printing club logos on T-shirts, etc., please refer to Commercial Products and The complete logo on commercial products.