The Kellogg School brand is much more than the color purple and our logo. Our brand encompasses the full meaning of the school’s heritage and traditions, our values, our singular approach to management education and the positive impact that the Kellogg community — students, alumni, faculty and staff — has on the world. Our brand is an extremely valuable asset and virtually impossible to replace. Protecting it and increasing its value requires what Kellogg does best: teamwork.
The brand standards section provides a set of basic tools for protecting and enhancing the Kellogg brand when communicating both visually and verbally, in print or electronic media. Even if communication isn’t one of your primary job responsibilities, as a stakeholder in the Kellogg School of Management you should be familiar with the basic guidelines for using our visual brand identity found in Logos.
If you’re a print designer or you need more detailed standards, please see the pages on recommended typefaces, recommended colors and imagery. You can also find detailed Web standards, including typefaces for the Web and colors for the Web.
The Kellogg writing style is handy for editors, writers and anyone representing Kellogg in written or spoken communications.