Associate Professor of Marketing Alex
Chernev published Essential Marketing Frameworks and
Concepts, a reference guide offering a systematic and
up-to-date overview for use in marketing analysis.
Press has just published Kellogg on Strategy co-authored
(with Sonia Marciano) by David
Dranove, the Walter J. McNerney Distinguished Professor
of Health Industry Management.
Gulati, the Michael Ludwig Distinguished Professor of
Strategy and Organizations,was named "Professor of the Year"
by the 2005 Kellogg-Schulich EMBA Program.
Hochberg, assistant professor of finance, has co-authored
"Whom You Know Matters: Venture Capital Networks and Investment
Performance," with Yang Lu and Alexander Ljungqvist. The paper
is forthcoming in the Journal of Finance.
Kotler, the SC Johnson & Son Distinguished Professor of
International Marketing, lectured to thousands of managers
in Beijing, Shanghai and Xian during September. He discussed
how Chinese companies can move from exporting low-cost, average-quality
goods to developing highly respected global brands. In addition,
Kotler reports that his face will soon appear on an Indonesian
postage stamp marking the launch of the Philip Kotler Center
for ASEAN Marketing in Jakarta. "Considering that the population
of Indonesia is 234 million," Kotler jokes, "I will have to
wear a disguise on my next visit there."
Professor of Business Law R.
Mark McCareins has been named to the Best Lawyers in America
for 2006 as well as the Chambers Leading Lawyers in America
for Business for 2006. He was also named to the Board of Directors
of the Fast Break Club (Northwestern Men's Basketball) and
the Lawrence Hall Youth Services Board.
Associate Professor of Marketing Bob
Schieffer's first book, Ten Key Customer Insights:
Unlocking the Mind of the Market, was published in September
by Thomson Texere.