Kellogg Magazine  |  Spring/Summer 2017

 

 

Kellogg Insight

In this special section of Kellogg magazine, we bring you articles from our online publication, Kellogg Insight — your source for the latest faculty research and ideas.

Kellogg Insight features articles, podcasts and videos to spark curiosity in lifelong learners and inspire those looking to advance their careers. Sign up to receive customized emails with stories most relevant to you, delivered straight to your inbox.

Visit insight.kellogg.northwestern.edu to subscribe.

How to Make Ads That Even Savvy Customers Trust

How to Make Ads That Even Savvy Customers Trust

Based on the research of Mathew S. Isaac
and Kent Grayson
>> Read More
How Tight-knit and Individualistic Communities Adopt New Technologies Differently

How Tight-knit and Individualistic Communities
Adopt New Technologies Differently

Based on the research of Bryony Reich
>> Read More
 
Four Ways Innovators Can Use Time

Four Ways Innovators Can Use Time
to Their Advantage

Based on Insights from David Schonthal
>> Read More
What Good Is a Financial Advisor?

What Good Is a Financial Advisor?

Based on the research of Stephen Foerster, Juhani T. Linnainmaa, Brian Melzer and Alessandro Previtero
>> Read More
   
Think You’re Out of Ideas? Think Again

Think You’re Out of Creative Ideas? Think Again.

Based on the research of Brian J. Lucas
and Loran Nordgren
>> Read More
Using Cell Phone Data to Predict the Next Epidemic

Using Cell Phone Data to Predict the Next Epidemic

Based on the research of Pierre Deville, Chaoming Song, Nathan Eagle, Albert-László Barabási
and Dashun Wang
>> Read More