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Marketing

Clinical Professor of Marketing

Portrait of Julie Hennessy, Faculty at the Kellogg School of Management
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Julie Hennessy is a Clinical Professor of Marketing at the Kellogg School of Management at Northwestern University. Professor Hennessy's MBA and Executive teaching focuses on the development of Marketing Strategies to enhance long-term competitive advantage and profitability. She works frequently with research and technology-driven firms that desire to become more customer-centric, in both new product/services and mature product/services categories.

At Kellogg, she teaches three courses: Introduction to Marketing, Advanced Marketing Strategy for Growth and Defense, and Marketing Consulting Lab. In addition to MBA courses, she teaches extensively at the Executive level. Recent Executive teaching assignments have included work with Starbucks, Facebook, Hyatt, SC Johnson, Abbvie, Medtronic, Nestle, McDonalds, Microsoft, ABInBev, John Deere, Kraft/Heinz and Textron.

Professor Hennessy has been a regular recipient of teaching awards at the Kellogg School. In both 2017 and 2007, she received the Lawrence G. Lavengood Outstanding Professor of the Year Award, Kellogg's top award for teaching quality and impact, as voted by the Kellogg graduating class. She had been a finalist (top 5 faculty members) in consideration for the Lavengood Award in 2004, 2005, 2006, 2007, 2013, 2014, 2015, and 2016. Professor Hennessy has also been recognized by her academic department, winning the Marketing Department's Core Course Teaching award three times, most recently in 2022. She has also received special student impact awards in 2009, 2010, 2011, 2013, 2016, 2017, and 2018.

Professor Hennessy is also a leader on the Executive Education side of Kellogg.   She serves as Academic Director of Kellogg's Executive Development Program,  an intensive, three week program for Senior Executives.   She is also the Academic Director for two Kellogg Custom programs:  one for Textron Corporation and one for the National Association of Convenience Stores.   Professor Hennessy serves as a coach for executives newly joining the Kellogg faculty in Executive teaching roles.

About Julie
Teaching interests
  • Marketing management
  • Marketing strategy
  • Branding
  • MM, 1982, Finance, Marketing, Kellogg School of Management, Northwestern University
    BS, Mathematics, Psychology, Indiana University
  • Clinical Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 2007-present
    Clinical Associate Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 2004-2006
    Clinical Assistant Professor of Marketing Strategy, Kellogg School of Management, Northwestern University, 1997-2004
  • President, Hennessy Associates, Inc., 1997-present
    Category Manager, Kraft Foods, 1986-1997
  • Marketing Department Core Course Teaching Award
    LG Lavengood Teacher of the Year Award
    Certificate of Impact Teaching Award
    Certificate of Impact Teaching Award, Fall Quarter 2016
    Finalist for L. G. Lavengood Outstanding Professor of the Year Award
    Finalist for L. G. Lavengood Outstanding Professor of the Year Award
    Finalist for L. G. Lavengood Outstanding Professor of the Year Award
    Chairs, Kellogg School of Management, 2010-2011, 2006-2007, 2004-2005, 2001-2002, 1999-2000
    L.G. Lavengood Outstanding Professor of the Year Award, Kellogg School of Management, 2007

Marketing Management (MKTGX-430-0)

Marketing Management addresses the importance of companies being market-driven and customer-focused and presents current theories and practices of marketing management.