Ulf Bockenholt
John D. Gray Professor of Marketing
Ulf Böckenholt is the John D. Gray Professor of Marketing at the Kellogg School of Management. He has published widely in marketing, psychology, economics, and statistics journals. His main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include measuring the effectiveness of visual ads, meta-analyses in behavioral research, response biases in self-reports, and the effect of trust in financial consumer decisions.
Currently, Ulf Böckenholt serves as Associate Editor of Quantitative Marketing and Economics, Psychometrika, Behaviormetrika, and the Journal of Behavioral and Educational Statistics. He is a Past Editor of Psychometrika, a Past President of the Psychometric Society, and a Fellow of the Association of Psychological Science. He received his PhD from the University of Chicago.
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Dr. phil. habil., 1995, Psychology, University of Oldenburg
PhD, 1985, Research Methodology and Quantitative Psychology, University of Chicago
Diplom, 1982, Psychology and Computer Science, University of Oldenberg -
John D. Gray Chair in Marketing, Marketing, Kellogg School of Management, Northwestern University, 2009-present
Canada Research Chair of E-Marketing, Marketing, Desautels Faculty of Management, McGill University, 2002-2010
Professor of Consumer Behavior, Economics, University of Groningen, 2000-2002
Professor of Psychology, Psychology, University of Illinois, Champaign-Urbana, 1986-2000 -
APS Fellow, Association for Psychological Science
John D. Gray Professorship
Bell Chair in E-Marketing, McGill University
Canada Research Chair Tier 1
Fellow, CIRANO
Research Fellow, CIREQ
University Award for Excellence in Research and Teaching, University of Illinois at Urbana-Champaign -
Editorial Board, Quantitative Marketing and Economics, 2021-2024
Editorial Board, Journal of Educational and Behavioral Statistics, 2010-2023
Editorial Board, Marketing Science, 2007-2010
Associate Editor, Behaviormetrika, 2012
Editorial Board, Journal of Marketing Research, 2012-2018
Associate Editor, Psychometrika, 1995
Methods and Data in Consumer Research (MKTG-531-2)
This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.
