Marketing and Sales > Managing Customer Relationships
Managing
Customer Relationships for
Profit |
| Upcoming Sessions |
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April 5-8, 2009
$ 5,800 |
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October 18-21, 2009
$ 5,800 |
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| Key Benefits |
| During this program, you will learn to: |
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Transform a product-centric business into a customer-centric business |
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Make strategic decisions based upon customer lifetime value |
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Apply best practices analytics and business intelligence |
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Quantify Return On Investment (ROI) of CRM initiatives |
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Prepare your organization for change |
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Successfully deploy a CRM infrastructure |
"Wonderful opportunity to obtain an external perspective on business growth through customer-focus."
Director, WW Enterprise Marketing
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This program inspires senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations.
Representing a fundamentally different approach to marketing, the program presents a holistic view of customer relationship management by including concepts from marketing analytics, technology management, organization design, and change management.
In a collaborative learning environment, you will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, retaining profitable customers, and maximizing customer profitability in consumer as well as business-to-business settings. You will leave with actionable insights into customer life-cycle management, customer lifetime value measurement, and customer profitability measurement.
View the faculty
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