Marketing & Sales > Customer Insight Tools
Customer Insight Tools: Turning Insight Into Effective Marketing Strategies |
| Upcoming Sessions |
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October 5-8, 2008
$ 5,500 |
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March 8-11, 2009
$ 5,800 |
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October 4-7, 2009
$ 5,800 |
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| Key Benefits |
| During this program, you will learn to: |
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Understand the importance of a customer insight-driven business strategy |
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Develop an insightful relationship with customers by understanding their rational and emotional needs |
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Understand the role of ethnography in developing new customer insights |
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Understand when you should trust a marketing research study and when you should be cautious |
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Obtain more accurate forecasts for new products |
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Gain maximum value from your market research expenditures |
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 © Nathan Mandell
Professor Robert Schieffer |
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Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? How do you unlock insight-- and value--from the customer information gathered?
For companies in both B-to-B and B-to-C environments, this program will inspire users of market research to ask the right questions and make the right decisions in order to gain sustainable competitive advantages.
In a collaborative learning environment, this program provides a thorough understanding of how the right blend of tools can be used to gain powerful, valid insights into customer needs and perceptions. Building a marketing strategy based upon deep customer insight can give a firm a powerful competitive advantage.
View the faculty
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Format
Discussion,
case analysis, and exercises facilitate participation
and involvement in the seminar. In the evenings, participants
work in study groups to prepare for the next day's case
analyses.
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Who
Should Attend
Find out who should attend Customer Insight Tools, and what participants say about the course. |
