EXECUTIVE EDUCATION

Marketing & Sales  >  Sales Force Incentive Compensation

Sales Force Incentive Compensation: Design and Implementation for Maximum Impact

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Faculty

Andris A. Zoltners, Academic Director; Professor of Marketing, Kellogg School of Management; Founder and Co-Chairman, ZS Associates.

Prabha Sinha, Former Associate Professor of Marketing, Kellogg School of Management; Founder and Co-Chairman, ZS Associates.

Zoltners and Sinha are co-authors of The Complete Guide to Sales Force Incentive Compensation (Amacom, 2006), the third book in their series on sales force management.

 

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