EXECUTIVE EDUCATION

Marketing & Sales  >  Sales Force Incentive Compensation

Sales Force Incentive Compensation: Design and Implementation for Maximum Impact

Related Programs
  Energizing People for Performance
  Accelerating Sales Force Performance
  Kellogg School Summit for Sales Executives
 

Upcoming Sessions
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Key Benefits
During this program, you will learn to:
Understand how incentives fit into the sales management system
Indentify changes in the selling environment that may precipitate a change in your incentive plan
Learn about and assess your plan using the 3-C's framework
Explore effective incentive plan components
Explore ways to balance the incentive plan for motivation, complexity, and fairness
Discover techniques to predict plan consequences before implementation
Find out how to set appropriate quotas
Anticipate long-term incentive problems before they become difficult to overcome
 
"Great program! It provides interaction and real-life applications that really expand your knowledge on different options that are being used across industries. "

Supervisor, Sales Analysis, TAP Pharmaceuticals, Inc.
students in class
© Nathan Mandell
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Who Should Attend

This program is designed for upper and mid-level sales and marketing managers, and is also beneficial for other managers involved in planning and implementing sales force incentive compensation programs, such as vice presidents of sales and marketing; national sales managers; human resource managers; and directors of sales support, service, and administration.

Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.


What Past Participants Say

"This was a very good strategic overview that will no doubt help me to 'connect the dots' in my plan relative to our objectives." - VP Compensation, IMS Health

"Very useful and practical information that I can implement now. I know I received significant improvement in my design process skills." - Director of Marketing, Codman

"This program helped our team understand the key components in an equitable plan based on our company culture. Don't change your plan until you take this program!" - Sales Manager, Medela, Inc.

"This program has provided me with the tools and processes that will enable us to develop a sales incentive program that is equitable and implementable." - Vice President, Sales Vapor Bus International

"This program presented a systematic approach to compensation that can be applied across industries." - Manager, Sales Reporting & Analysis, Altana Pharma

"Every Sales Manager should attend!" - Sales Manager, Tribune Media Services

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