Executive Education

Marketing & Sales  >  Pricing Strategies and Tactics

Pricing Strategies and Tactics

Professor Lakshman Krishnamurthi: How pricing strategies vary based on different market realities

In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing.

This program helps dispel the myths and ambiguities of setting prices and inspires you with invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing.

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Format
Discussion, case analysis, and group exercises facilitate participation in the seminar. In the evenings, participants work in study groups to prepare exercises and projects for class discussion.

Who Should Attend
Find out who should attend Pricing Strategies and Tactics, and what past participants have said about the course.